Recap: Culture Chicken/Brand Egg: Which Comes First?

Culture happens, but brands are planned. This is the thesis statement of D.P. Knudten’s engaging November presentation, given to SMPS Wisconsin members and guests in both Milwaukee and Madison. D.P. Knudten, of COLLABORATOR creative, stated that culture and brand are two sides of the same coin, and that a “culture brand” is the optimal goal […]

And the Countdown is on…to the Opening of the New Bucks Arena!!

More formally known as the Wisconsin Entertainment and Sports Center, this exciting new downtown Milwaukee venue is set to open in the summer of 2018. SMPS Wisconsin members and guests received a sneak preview of the facility, which is currently under construction. The new arena consists of 730,000 square feet, with a seating capacity of […]

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