Growth Hacking A/E/C: The Marketing Playbook for the New Economy – Madison

Date/Time: Wednesday, September 20, 2017 at 11:00 am - 1:00 pm
Location: Goodman Community Center, 149 Waubesa St., Madison, WI 53704

Cost: $45 for SMPS Members / $70 for non-members

(Note: This program is also offered Thursday, September 21 in the Milwaukee area. Milwaukee-area event details.)

Disruption is everywhere. Nearly every aspect of an A/E/C firm’s business has been impacted, requiring significant change to business as usual. So why is marketing often the lone exception? It doesn’t have to be this way.

It’s time to move past an antiquated view of marketing as a reactionary, proposal-generating support department and instead view it as the strategic, differentiating, revenue-generating lifeline it should be. Professional service marketers long to play a larger, more strategic role in positioning their firms for new business—well beyond typical proposal and interview support.

But while marketers and forward-thinking principals understand disruption is needed, some questions persist: What does change look like? How do you gain buy-in from firm leadership? What marketing strategies and tactics are other business-to-business industries using that our industry should be? How should a modern A/E/C marketing department proactively and strategically support their firms?

This presentation is designed to help attendees answer these and other difficult questions by providing tangible and practical solutions to transforming the norm. Participants will discover “growth hacking” ways to strengthen their firm’s marketing program, with proactive, client-focused initiatives that can be tracked, measured, and tied back to the firm’s strategic objectives and bottom line.

 


Learning Objectives

  • Define the role marketing should play in their firm’s business development efforts and be able to communicate to firm leaders what marketing changes are needed and why.
  • Discover strategies and tactics from other industries that can work for their firms.
  • Learn actionable ideas that can transform their marketing from overhead to revenue generator.

 


Schedule

11:00 am to 11:15 am – Check-in and networking
11:15 am to 1:00 pm – Lunch and program

 


About the Speaker

Tim Asimos, CPSM, Vice President & Director of Digital Innovation, circle S studio. Tim is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.

 


Registration Information

Please register online with the button above. You can pay by credit card or check. Checks made payable to SMPS Wisconsin can be mailed to the address provided on the registration page. Please include the title of the program and the names of all registrants.

Register at the door the day of the event with a check for an extra $10. Cancellations are refunded in full if received by 8:00 am the day before the program. No refunds will be given after this time. Contact Heather Manke with questions.

SMPS Wisconsin © 2017