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Jan 22

SMPS National Webinar: Confessions of a Content Whisperer - Brookfield Location

Join us for our SMPS national webinar and learn how to crack the code to extracting data from your technical team.

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Jan 23

SMPS National Webinar: Confessions of a Content Whisperer - Madison Location

During this webinar, participants will learn how to: identify what your team needs to know before contributing content, identify several subject matter experts and their motivations, and outline five methods to extract content from your technical team.

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Feb 1

LEARN Together in Madison

LEARN TogetherĀ is an informal coffee break where you can meet fellow A/E/C Marketing and Business Development professionals to discuss industry trends, get feedback on challenges you are encountering, share insights and get feedback.

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Blog

Get Ready for Book Club in November

Last Friday, a group of us got together on a chilly morning and discussed several topics with warm coffees in hand. The Learn Together coffee break was full of conversations about lessons learned, working with outside agencies on bringing your company’s vision to life, and Go/No Go processes. Our group discussed the neuroscience of selling and focusing on the client’s needs. Thank you to all who were able to join us!

Please join us next month, November 9th at Stone Creek Factory at 8 am for our first Book Club at Milwaukee’s Learn Together! We will be discussing The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett, an author who spoke at SMPS Build Business this past year.

About the Book

We have been spoon-fed the notion that creativity is the province of genius — of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

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