Madison Area Events  Milwaukee Area Events

Sustainability and Branding: Essential Partners - Milwaukee

May 21, 2019
7:45 AM - 9:30 AM

Double Tree by Hilton
18155 W Bluemound Rd
Brookfield, WI 53045
Venue website

Being environmentally aware and supporting sustainability programs are no longer "nice to haves" in today's business climate - they're essential. Companies that do not publicly commit to sustainable efforts risk their abilities to attract new customers, support the growing needs of existing customers, and recruit and retain top talent.

Join Caley Clinton, Manager of Corporate Communications at Milwaukee-based global heavy manufacturer Komatsu, to learn how to enhance your company's focus on sustainability in ways that are both strategic and realistic. Also learn how to solicit top-down and bottom-up buy-in for environmental efforts, and how to convince leadership of the essential nature of a sustainable focus for your brand. Caley will highlight the benefits fo finding a "signature initiative" for your company that aligns to your core business as well as customer and employee needs. She will also share highlights of Komatsu's sustainability journey - including how the company is leveraging reforestation partnerships globally to strengthen its brand message. 

  

Speaker

Caley Clinton is a former journalist turned PR and marketing professional. A graduate of the University of Wisconsin-Madison’s journalism school, Caley spent the first 10 years of her career as a newspaper reporter and magazine editor for publications including the Wisconsin State Journal and Wisconsin Law Journal. Now a corporate PR and communications professional, Caley leads global public relations for Komatsu, a leading provider of heavy equipment and related technologies. In her role as manager of corporate communications and PR, Caley is leading the charge to embed sustainability throughout the organization – starting with the launch this year of a global reforestation initiative. Since joining the company in 2015, Caley has developed and implemented several strategic initiatives, encompassing everything from crisis communications to content marketing. Caley lives in Wauwatosa with her husband and two daughters.

Free parking available in the lot. Breakfast is included.

Free membership giveaway! 

Tickets

$45.00 SMPS Member Registration

$70.00 Non-Member Registration

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