Madison Area Events  Milwaukee Area Events

SEO SOS: Words Matter! (Madison)

December 12, 2019
11:45 AM - 2:00 PM

Buck and Honey's - Monona
800 W Broadway
Monona, WI 53590
Venue website

Words Matter! Your website is the core of your online presence. Are you distinguishing yourself apart from your competition, or are you saying the same thing a little differently, hoping it sounds different? Success in organic searches requires an understanding of Google’s algorithms and how they work to understand the content on your website. SEO must understand the target audience, but also distinguish your company from your competitors. Tara Ingalls will share how SEO is more than just looking for high volume keywords and link building. She'll explain why digital marketing is important, explore the concept of SEO as a marketing channel, and introduce the concept of content strategies for digital marketing to improve overall customer experience.

Participants in this training will learn:

  • Keyword research - where to start
  • Keyword use - on-page and off-page optimization, including hand (and free!) tools
  • Content marketing strategy
  • How to communicate in the language of your customers


Register by Friday, November 22, and be entered in a drawing to win a copy of Joey Asher's book How to Win a Pitch. 

This program is perfect for marketing team members.

About The Speaker

For over 20 years, Tingalls Graphic Design has been Madison’s award-winning graphic design partner. Their extensive portfolio includes online and print branding solutions for over 1,100 businesses and nonprofits. They offer an unrivaled five day turnaround and a collaborative design experience. They have recently been recognized for their website products with a Silver Addy for B2B Website Design, and InBusiness Magazine’s Executive Choice Award for Best Website Developer five consecutive years 2015 through 2019.

Tingalls on-staff copywriter, Catherine Bell, brings over 20 years’ experience in business communications to the firm. Her unique background in marketing, copywriting, and computer education spans a broad range of industries giving her a strong foothold in content marketing and all things SEO. Her MS education, coupled with an expertise in corporate writing, allows Catherine to approach communications issues from a strategic technical perspective that effectively integrates online optimization.

December Is Membership Month

SMPS is so much more than a membership organization. It's a place where like-minded marketers go to find their voice, build their skills, and advance their careers. With more than 7,000 members in nearly 60 chapters aroudn the U.S. and Canada, your membership puts you among a select, yet diverse group of A/E/C profressionals. Simply put, the SMPS mission is to advocate for, educate, and conenct leaders in the A/E/C industires. And we accomplish this by providing a broad range of benefits that can make a positive impact on your career and your firm.

In appreciation of the A/E/C professionals who have helped make the Wisconsin Chapter what it is today, for the month of December, all program attendees will receive member pricing for December programs.

Additionally, we would like to give the gift of a year-long membership. All registrants (whether members or non-members) who have registered for a program August 2019 through December 2019 will receive one entry for every program they registered for and be entered in the drawing. Drawing will be held early Janauary 2020.

Grow the network and be rewarded.

In addition to the drawing mentioned above, through our Share SMPS: Refer a Friend program, if you refer a colleague who joins the Society as a new member, you’ll earn three additional months of membership (valued at over $97). Refer two new members who join in the same year and receive a $25 Amazon e-gift card on top of it. New—Strive for Five: refer five members who join in a year and you'll receive a $100 Amazon e-gift card.* Who's ready to refer some colleagues?

Do you have a friend (or friends) you’d like to refer to SMPS? Start the process today and reap the rewards.

If you have any questions, reach out to our Membership team.

*Please note: Referral tracking begins once the first referral joins and runs for 365 days.

Refer a Friend Button


$45.00 SMPS Member Registration

$45.00 Non-member Registration

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