Madison Area Events  Milwaukee Area Events

Writing Winning Proposals — Madison

April 08, 2021
7:45 AM - 12:00 PM

Vogel Bros. Building Co.
5460 Fen Oak Drive
Madison, WI 53718
Venue website

Did you ever wish you could have more of an impact on our clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?

Matt Handal (author and contributing editor of SMPS Marketer) will take you through a three-step workshop designed to give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals.


Everyone who attends will get a free copy of Matt Handal's book Proposal Development Secrets - Win More, Work Smarter, and Get Home on Time.

  • Step One: Introduction to Mind Marketing
    The presentation goes over the science of the mind and how you can leverage this knowledge to get into your client’s head including the science behind how we make decisions, how people who say we make emotional decisions are misleading you, weapons you can use to influence decisions, examples of how to use these weapons, and real world tactics for getting in your clients' heads.
  • Step Two: Step Into The Shoes Of The Proposal Evaluator
    This session is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner. By gaining a TRUE understanding of what proposal evaluators are challenged with and how they make decisions, you’ll know what to focus on the next time you develop a proposal.
  • Step Three: Proposal Development Secrets
    Based on the book of the same name, this presentation delves deeper into the proposal development secrets that will give you an edge over your competition. It also covers additional topics not included in the book including the single questions that can dramatically increase your proposal wins, the biggest proposal mistake you're probably making, how you can beat the incumbent, and how to get evaluators to actually read your proposal.

  • This program is perfect for marketing, business development and executive leadership team members.

About The Speaker

Matt Handal is the author of the book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He has produced successful proposals for some of the largest professional service firms in the world. His proposals have gone to government and commercial clients in every state and overseas. 

He offers advice for Principals and the marketers who work for them as a contributing editor to SMPS Marketer and the host of, a blog dedicated to helping marketers in the A/E/C industry.

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$80.00 SMPS Member Registration

$100.00 Non-member Registration

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