Madison Area Events  Milwaukee Area Events

SMPS National Webinar: Confessions of a Content Whisperer - Madison Location

January 23, 2019
10:45 AM - 12:30 PM

Vogel Bros. Building Co.
5460 Fen Oak Drive
Madison, WI 53718
Venue website

Join us for our SMPS national webinar and learn how to crack the code to extracting data from your technical team. Note: This is a pre-recorded SMPS webinar that will be shown in person at Vogel Bros.

Marketers constantly juggle proposals, presentations, external marketing campaigns, and whatever else their team throws at them. However, in the A/E/C industries, marketers need our technical experts for input to get these tasks done. In a world of continuous proposals and other materials, marketers don’t have time to beg for content, and they shouldn’t have to. There hasn’t been much insight into how to actually get that content from a technical team ... until now. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your technical team, this program is for you.

This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. This session equips you with tools to get content from your technical team that will help complete proposals, project data sheets, blogs, case studies, papers, and other content marketing pieces. We’ll discuss how to gain leadership buy-in, by working with specific internal personas and five methods marketers can use to extract quality content.

Speaker: Danielle Gray

DG Marketing Company

Danielle Gray is a digital marketing strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a digital marketing firm committed to contributing and creating genuine, humanized digital marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A/E/C industries.


Lunch will be provided. Private parking lot is available near entrance of building. The receptionist will direct you to the Lab.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.


$15.00 SMPS Member Registration

$25.00 Non-Member Registration

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