Madison Area Events  Milwaukee Area Events

VIRTUAL PROGRAM - Secret Social Media Strategies in Times of Disruption

August 20, 2020
11:00 AM - 12:30 PM

Virtual Program

Discover how growing usage trends can be leveraged to your advantage and how to prepare for social marketing challenges facing the A/ E / C industry today. Understand what channels to use and when, how to create a data-driven social strategy and how to drive paid ad costs down while driving sales up.


In this program, you'll learn how to:

  • Use social data to tell you where, when and how to best communicate with your customers
  • Communicate to your social audiance during times of crisis and disruption
  • Create multi-level social audiences that help drive down costs and reach the right people
  • Post engaging content that turns your followers into customers



  • In this energetic presentation, attendees will learn how to navigate your company's social media presence in a disruptive 2020.
  • This program is perfect for marketing and business development professionals.
  • This program will be presented in the Central Standard Time Zone, so please adjust your calendars appropriately if you're joining us from outside Wisconsin.
  • Program registrations will be capped at 250, so register early.
  • This program will NOT be recorded.
  • Active participation during the virtual program enters you in a drawing for a free copy of Fanocracy: Turning Fans into Customers and Customers into Fans



(1) Week Prior, (3) Days Prior, And The Morning Of The Program, You Will Be Emailed Instructions For Joining The Program Via Zoom.

  • Please make sure to add SMPS Wisconsin emails to your approved senders list and or verify your email with SMPS Wisconsin.
  • Should you not receive the emailed instructions at any of the increments noted above, please check your spam folder.
  • If you're still not able to locate the information, please reach out to [email protected] for connection details.



Michael Ray, Social Media Director at STIR Advertising & Integrated Messaging, a marketing firm in Milwaukee, Wisconsin.

Michael has extensive experience in integrated social strategy, analytics, community management and paid social marketing. He has worked leading social efforts for large corporations, small entrepreneurs as well as nonprofit organizations. Michael has experience using organic and paid social media to build engagement as well as drive traffic to events across the country and leading on-the-ground social event campaigns at conferences and trade shows. He has led STIR’s efforts to provide targeted social campaigns and sophisticated social strategies for STIR clients of all sizes including Milwaukee Area Technical College (MATC), East Town Association, ManpowerGroup, Quad, Renards Cheese and National Business Furniture. He has a journalism degree from UW-Milwaukee.

Meet tomorrow head on.

When you join SMPS in August, we’ll provide over $450 in resources to kick start your membership. You’ll receive:

  • Our six-book series, Markendium: The Essentials (original price: $159)
  • A download of one of our A/E/Courses at no cost (choose from Marketing 101, Elements of Design, or InDesign Basics; original price: $325)

Offer valid for new members who join SMPS between August 1–31, 2020. This offer is not applicable for student, transfer, or reinstated members.

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$10.00 SMPS Member Registration

$20.00 Non-Member Registration

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