Madison Area Events  Milwaukee Area Events

VIRTUAL PROGRAM - Leveraging Scribology to Tell Stories

October 15, 2020
11:00 AM - 12:30 PM

Virtual Program

Stories are more than entertainment; the driver of novels, movies, and video games. Stories are to the human brain what code is to a computer. They are how people share information with each other and have been for thousands of years. In 2020 we have more options for how and where we share stories. In this talk Eric Oakland will share what he’s learned about telling stories in engaging and memorable ways. And he will share how you can use stories and visual storytelling in marketing to connect with and engage your audience.

When TruScribe started creating whiteboard animation videos, they wanted to create more than just fun videos. After consulting neuroscience and psychology research, they identified what worked and why, and call those principles “Scribology.


  • In this energetic presentation, attendees will hear unique ways to use story telling to connect with your audience.
  • This program is perfect for marketing professionals.
  • This program will be presented in the Central Standard Time Zone, so please adjust your calendars appropriately if you're joining us from outside Wisconsin.
  • Program registrations will be capped at 250, so register early.
  • This program will NOT be recorded.
  • Active participation during the virtual program enters you in a drawing for a free 3-month subscription to Squigl, TruScribe's video creation software.



Upon registering You Will Be Emailed Instructions for Joining The Program Via Zoom

  • Please make sure to add SMPS Wisconsin emails to your approved senders list and or verify your email with SMPS Wisconsin.
  • If you're still not able to locate the information, please reach out to [email protected] for connection details.



Eric Oakland is an entrepreneur and creative who brings ideas into focus through visual communication. In 2011 he co-founded TruScribe, a whiteboard animation company. In 2015 he dreamt up and co-founded Squigl, software that turns speech or text into video. Eric has been successful developing products, scaleable processes, branding and messaging with global appeal in the enterprise training & development and education space. 

Some highlights of Eric’s career include achieving a global reach with a small, Wisconsin-based business, and collaborating with Weird Al Yankovic on his 2014 music video titled, “Mission Statement.”When he isn’t busy with his entrepreneurial adventures, Eric enjoys spending time with his wife and two young children, biking around Madison, podcasting and playing tabletop and board games.


$10.00 SMPS Member Registration (WI Chapter)

$10.00 SMPS Member Registration (Other Chapters)

$20.00 Non-member Registration

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