Madison Area Events  Milwaukee Area Events

VIRTUAL PROGRAM - Insider Secrets to Re-Energize PR Programs

November 05, 2020
11:00 AM - 12:30 PM

Virtual Program

Attendees will learn how to grab the attention of bloggers as well as mainstream print, radio and TV news reporters; how to leverage social media to reach traditional media; new ways to more effectively generate positive news and much more! This session uses real-life video examples to illustrate key teaching points.

Attendees will leave the session with:

  • Four easy ways to re-energize their media pitches.
  • Steps to start building new media relationships and reconnecting with old media contacts.
  • Practical tips on converting social media messages to mainstream media placements.
  • Methods to start thinking like a reporter to get better results.
  • What reporters need in an age of newsroom budget cuts and a 24-hour news cycle.
  • How to be a better interview so that reporters call you first.
  • How to create a simple, yet effective 12-month media pitch calendar.
  • And much more!


  • This highly entertaining session teaches the PR pros’ secrets to using the news media to market a company or organization.
  • Please download the workbook linked below for reference during the program.
  • This program is perfect for marketing and business development team members.
  • This program will be presented in the Central Standard Time Zone, so please adjust your calendars appropriately if you're joining us from outside Wisconsin.
  • Program registrations will be capped at 250, so register early.
  • This program will NOT be recorded.


Upon Registering You Will Be Emailed Instructions for Joining The Program Via Zoom

  • Please make sure to add SMPS Wisconsin emails to your approved senders list and or verify your email with SMPS Wisconsin.
  • If you're still not able to locate the information, please reach out to [email protected] for connection details.


Anthony Huey, CSP®, is a highly-rated international speaker who offers session attendees pragmatic communications tools, tips and techniques they can use immediately. Anthony has presented more than 3,000 paid communications workshops, seminars and speeches in his career, and was named a Certified Speaking Professional (CSP) by The National Speakers Association, an honor awarded to less than 12% of its speakers worldwide.

Anthony’s 25-year career includes tenures as a news reporter and senior editor, crisis management specialist, media relations consultant and executive speech coach. He owns Reputation Management, LLC, one of the nation’s leading communications training and crisis consulting companies. His past client work includes a wide variety of advertising, public relations and communications initiatives for hundreds of trade associations, municipalities and companies, including Nike, Victoria’s Secret, Eli Lilly, Nationwide Insurance, The Kroger Company, Procter & Gamble, and many more.

Anthony holds a Bachelor’s degree in Journalism from Ohio State University.


$10.00 SMPS Member Registration (WI Chapter)

$10.00 SMPS Member Registration (Other Chapters)

$20.00 Non-member Registration

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