Madison Area Events  Milwaukee Area Events

Fearless Leading with a Confident Mindset

January 14, 2021
11:00 AM - 12:30 PM

Virtual Program


Lisa will share her story of overcoming adversity along the path of life and how she continues to grow her confidence along the way. She continuously challenges the status quo to influence perspectives about society's expectations of young girls and women. From cleaning dorms in college to starting a business in 2008 during the Great Recession, Lisa has learned how to live with a fearless mindset and will share her learnings and tips, with an inspiring message.

What you'll learn:

  • Tips on how to conquer your fears
  • Ways to boost your confidence
  • How to tune out the naysayers


Upon Registering You Will Be Emailed Instructions For Joining The Program Via Zoom

  • Please make sure to add SMPS Wisconsin emails to your approved senders list and or verify your email with SMPS Wisconsin.
  • If you're still not able to locate the information, please reach out to [email protected] for connection details.


Lisa Cruz | President and Owner | Red Shoes Inc.

Mom. Wife. Boss. Fierce.

Lisa Cruz is a woman with a fearless mindset.  Whether it is starting a business during a recession or taking bold moves to mitigate a client crisis, Lisa continues to push the boundaries and doesn’t let fear get in her way. She learned early on that confidence is the path forward to success, and fear is the enemy. 

Lisa Cruz founded Red Shoes Inc. in 2008 in Appleton. Lisa has 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communication, social media, internal communications, campaigns and traditional media relations. She has worked for a number of industries including health care, finance, economic development, manufacturing, construction, entertainment, fitness and public affairs.


$10.00 SMPS Member Registration (WI Chapter)

$10.00 SMPS Member Registration (Other Chapters)

$20.00 Non-member Registration

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