Lending Library
SMPS Wisconsin has a variety of books available through our Lending Library.
Prepare for the Certified Professional Service Marketer (CPSM) exam with the following books available to borrow from SMPS Wisconsin:
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A/E/C Marketing Fundamentals (Kubal, Miller and Worth)
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Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients (Harding)
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Marketing Handbook for the Design & Construction Professional (SMPS)
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Marketing in the 21st Century for Design Professionals (Stone)
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Plan It: A Down-to-Earth Guide to Market Planning and Budgeting (Quebe)
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Professional Services Marketing Articles (published by SMPS)
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Rain Making: Attract New Clients No Matter What Your Field (Harding)
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The Architecture of Value: Building Your Professional Practice (Park)
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Wired to…Clients: Get Inside Your Customers’ Minds for Success in Business Development (Stone)
Other available books:
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Question-Based Planning: Business Planning Without Mission, Vision, Strategy, Tactics or Objectives(Van Mell)
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Tips & Traps for Marketing Your Business (Cooper, Grutzner and Cooper)